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ย If youโre a property professional, the answer is โa lotโ!
An API is usually developed to deliver specific information, or a range of information, that can be integrated with your system or website.ย This gives an added dimension to what you offer your clients.
Letโs be honest, most of us are very good at what we do, but there are aspects that relate to our business that weโre not so good at, or simply find hard work.ย When a software solution has been developed that makes those things easier, less effort and takes the hard work away, it makes sense to use it.
Some companies pay for custom software solutions to be developed specifically for their organisation – but that tends to involve big budgets and takes time. Some companies collaborate with similar organisations to share the cost – and that means that, potentially, youโre sharing with competitors; you donโt have that essential edge.
Find the right partnerships
Itโs unusual to find a property professional who is also a tech expert, but they do exist.ย As Mike Filsaime (CEO of GrooveDigital) says โMost online marketing tools are developed by marketers who have to learn to code, so they can be a bit clunky.ย Our tools are created by experienced software developers who are also marketers, so they work much better.โย
The same applies in property – instead of a property professional trying to explain to a non-property developer what they want, you need tech experts who understand the property business.
Thatโs effectively what weโve done with the Property Deals Insight software-as-a-service (SaaS) and API offerings. It started out as a set of tools to help individual property investors (because our CEO kept bumping into problems with his own property investments) – and grew into something that has a much longer reach.
A solution that matches your business needs
The first challenge is that every business is different – so an off-the-shelf plug in API wonโt work for everyone.ย Different businesses need different information too:
ยทย ย ย ย ย ย ย A property sourcer needs to be able to present information on each deal they find to their client, showing every aspect of the propertyโs potential.
ยทย ย ย ย ย ย ย An estate agent needs to be able to help sellers to see what their current home is worth and show buyers the market value and costs of properties theyโre considering.
ยทย ย ย ย ย ย ย A property educator needs to add value to their training by offering their students access to tools that make their property investment decisions robust.
But even within those broad niches, there are more specific needs – and thatโs where a bespoke option really comes into play.ย A good API can be tailored to your businessโ specific needs.ย
What does this mean?ย You can get on with doing what youโre good at and enjoy and let the software pick up the slack. It will deliver what you need to give you an edge over your competitors and make you look professional and knowledgeable to your clients.
Find out more about the bespoke API for property professionals
Want to know how you can join the elite group of estate agents that offer better value than their competition?ย Call us now on 0203 389 8222 and book your free consultation today.
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